Geek Posted November 16, 2010 Posted November 16, 2010 <div class="KonaBody"><p><img src="http://osxdaily.com/wp-content/uploads/2010/11/beatles-on-itunes.jpg" alt="beatles on itunes" title="beatles on itunes" width="610" height="358" class="aligncenter size-full wp-image-9907" /></p> <p>Apple’s big <a href="http://osxdaily.com/2010/11/15/itunes-announcement-whats-coming-tomorrow/">iTunes announcement</a> today was The Beatles joining the iTunes family, which was one of the predictions offered yesterday, and later solidified by the Wall Street Journal and New York Times.</p> <p>Apple has crafted a heavy promotional campaign for the announcement, including a <a href="http://www.apple.com/the-beatles/">Beatles-centric section</a> of the Apple website. Reaction around the web has been a mixture of excitement and boredom, it looks like the majority of people let down by the announcement were hoping for <a href="http://osxdaily.com/2010/11/08/ios-4-2-release-date/">iOS 4.2 to be released</a> instead. Todays announcement did trigger a price war of sorts, as Amazon responded by <a href="http://www.amazon.com/gp/product/B002BSHWUU?ie=UTF8&tag=oxd-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=B002BSHWUU">cutting the price of The Beatles Stereo Box Set 50% to $129.99</a><img src="http://www.assoc-amazon.com/e/ir?t=oxd-20&l=as2&o=1&a=B002BSHWUU" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" />, which gives you physical CD’s rather than digital content. </p> <p>Apparently part of the deal to get the Beatles catalogue was to have a large advertising push, which might explain the huge hype around the announcement. As part of the marketing campaign, Apple has crafted several Beatles & iTunes commercials, here’s one of them featuring the popular song “Here Comes The Sun” <span id="more-9906"></span> <object width="600" height="475"><param name="movie" value="http://www.youtube.com/watch?v=svXezmAss4s?fs=1&hl=en_US&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/watch?v=svXezmAss4s?fs=1&hl=en_US&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="600" height="475"></embed></object></p> <p>I imagine a lot of these commercials will be airing on TV over the next few weeks to further promote The Beatles & Apple partnership. </p> </div> <p><a href="http://feedads.g.doubleclick.net/~a/zzgVmriA5HW0eirhB6JlXB-eFYI/0/da"><img src="http://feedads.g.doubleclick.net/~a/zzgVmriA5HW0eirhB6JlXB-eFYI/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/zzgVmriA5HW0eirhB6JlXB-eFYI/1/da"><img src="http://feedads.g.doubleclick.net/~a/zzgVmriA5HW0eirhB6JlXB-eFYI/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=i9no-6C9aQE:FVkQsGaHEgc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=i9no-6C9aQE:FVkQsGaHEgc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/osxdaily?i=i9no-6C9aQE:FVkQsGaHEgc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=i9no-6C9aQE:FVkQsGaHEgc:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/osxdaily?i=i9no-6C9aQE:FVkQsGaHEgc:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=i9no-6C9aQE:FVkQsGaHEgc:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=i9no-6C9aQE:FVkQsGaHEgc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/osxdaily/~4/i9no-6C9aQE" height="1" width="1"/> View the full article
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