Geek Posted May 9, 2011 Posted May 9, 2011 <div class="KonaBody"><p>Apple is the most valuable brand in the world, with a brand value of a staggering <strong>$153.3 billion</strong>. Perhaps more impressive than the overall value is that <strong>Apple’s brand valuation grew a whopping 84% year over year</strong>. </p> <p><img src="http://osxdaily.com/wp-content/uploads/2011/05/apple-most-valuable-brand.jpg" alt="Apple is Worlds Most Valuable Brand 2011" title="apple-most-valuable-brand" width="509" height="587" class="aligncenter size-full wp-image-15850" /></p> <p>Other Notable Findings from the brand valuation report:</p> <ul> <li>Google is #2 at $111.4 billion, down -2% from the year prior</li> <li>Microsoft is #5 with a brand value of $78.2 billion, up 2% from 2010</li> <li>AT&T is #7 with a brand value of $69.9 billion, I’ll go ahead and speculate that this is helped by their long-running iPhone exclusivity</li> <li>Verizon Wireless is #13 with a brand value of $42.8 billion, who recently started carrying iPhone</li> <li>China Mobile, #9 on the list, has been in talks with Apple to bring the iPhone on their network</li> </ul> <p>Unsurprisingly, <a href="http://www.bloomberg.com/news/2011-05-09/apple-brand-value-at-153-billion-overtakes-google-for-top-spot.html">Bloomberg</a> contributes much of Apple’s brand growth to the success of the <a href="http://osxdaily.com/category/iphone/">iPhone</a>, <a href="http://osxdaily.com/category/ipad/">iPad</a>, and <a href="http://osxdaily.com/category/mac/">Mac</a> lineup.</p> <p>You can see the full top 100 brands list at <a href="http://www.millwardbrown.com/Libraries/Optimor_BrandZ_Files/2011_BrandZ_Top100_Chart.sflb.ashx">MillwardBrown.com</a>. I find it interesting that some of the other top brand entries are either direct competitors to Apple (Google, Microsoft, Blackberry, etc), or carriers and resellers of Apple products (AT&T, Verizon, Walmart, Target, Vodafone, T-Mobile, Orange, etc).</p> </div> <p><a href="http://feedads.g.doubleclick.net/~a/PX2MqAXM0j-9E65xj8iJCf6Ls00/0/da"><img src="http://feedads.g.doubleclick.net/~a/PX2MqAXM0j-9E65xj8iJCf6Ls00/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/PX2MqAXM0j-9E65xj8iJCf6Ls00/1/da"><img src="http://feedads.g.doubleclick.net/~a/PX2MqAXM0j-9E65xj8iJCf6Ls00/1/di" border="0" ismap="true"></img></a></p><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=ZY1Ngyix2-0:DPyVkOVHAnY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=ZY1Ngyix2-0:DPyVkOVHAnY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/osxdaily?i=ZY1Ngyix2-0:DPyVkOVHAnY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=ZY1Ngyix2-0:DPyVkOVHAnY:D7DqB2pKExk"><img src="http://feeds.feedburner.com/~ff/osxdaily?i=ZY1Ngyix2-0:DPyVkOVHAnY:D7DqB2pKExk" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=ZY1Ngyix2-0:DPyVkOVHAnY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/osxdaily?a=ZY1Ngyix2-0:DPyVkOVHAnY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/osxdaily?d=qj6IDK7rITs" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/osxdaily/~4/ZY1Ngyix2-0" height="1" width="1"/> View the full article
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