AMD launches fusion strategy

[Dalo Harkin]

Those of you who’ve been eagerly following AMD’s processor announcements over the last few months will know that AMD is working on a new product codenamed Fusion, which can feature an integrated GPU inside the CPU package. It’s a project for which the Fusion name makes perfect sense, but AMD has now launched a new Fusion marketing campaign in which the word ‘Fusion’ encompasses pretty much everything that AMD does.

 

AMD’s chief marketing officer, Nigel Dessau, explained the move, saying that AMD was the first company to develop dual-core x86 processors, native quad-core CPUs and 64-bit x86 CPUs. ‘What we’ve been known for is doing the next thing first,’ explained Dessau, but AMD didn’t know the best way of getting this across to the market

 

Sourced from AMD launches Fusion strategy | News | Custom PC

[Dalo Harkin]

Come on AMD - get the GPU's mounted in the same way as the CPU's

easier for everyone and much more capacity for cooling them.

This was rumoured to be the way AMD were looking a while ago and I think if they pull it off they will tip the scales in AMD's favour against Intel and Nvidia.

I hope that they manage it as I would love a comeback from the AMD boys, but they better do it fast before they are overwhelmed by Intel and Nvidia.