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How Microsoft Created The Biggest Game Launch Of All Time

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How did Microsoft pull it off? They were a boring, monolithicsoftware company helmed by Bill Gates, the world's biggest geek. Theymade Windows. They made spreadsheet software and word processingprograms.
They were a boring part of our lives we were forced to accept as aboring part of our technological infrastructure, only a few pixels awayfrom concrete or plumbing. Then, of all things, Microsoft turned itshat backwards and tried to sit at the cool table. They released theXbox.

And they lost $4 billion.

 

 

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