different price points in different countries and regions, depending on whether they’

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http://www.microsoft.com/presspass/features/2008/feb08/02-28BrooksQA.mspx

PressPass: It sounds like your strategy is to have different price points in different countries and regions, depending on whether they’re developed or emerging markets. What will the changes look like when they’re in place?

Brooks: Our research, along with feedback from promotions by our retail partners, has illustrated powerfully to us the degree to which customer needs vary, not only between developed and emerging markets, but also within markets. But the desire for the best value remains the same. As such, the Windows Vista editions involved and specific price decreases will likewise vary from region to region across the globe.

 

 

Can anyone say the word gouge? Of course you can.

 

 

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