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caused by people being totally unaware of the stationary light posts in their path as they are txting or otherwise distracted by some gadget.

Story about the test program of wrapping the lampposts with padding: Here.

 

Now the question, after you've walked into the padded lamppost, would to pay any attention to the advertisement plastered on it?

 

I could never understand why people would let a gadget override common sense... it really shouldn't take that much time to check where you're going and that your path is clear while doing something else. Since you tend to lose your peripheral vision while paying attention to something, should it make sense that you need to compensate by taking a quick look ahead every so often?

 

 

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