Interview with Ice Cube

NewsBot · March 16, 2008

Usually behind the camera, Michael Scherotter*sat down with Hip Hop icon Ice Cube at South by Southwest before he was scheduled to perform at a free live concert streamed to his new UVNTV.com site using Silverlight for high-quality video.* Michael asked*Cube questions about the intersection of technology with music, hip-hop and celebrity.

Here are some highlights:

1:00 Starting out in rap

2:30 What tech Ice Cube uses

3:12 How technology impacts music and film

5:23 Maintaining a 20-year career in hip-hop

6:53 Technology and being a celebrity

9:05 Possibilities of direct-to-web contect on UVNTV.com

10:10 How hip-hop will change the web?

12:14 Cube's Vison for UVNTV.com

13:09 Hip-hop's global reach

14:14 Gangsta Rap Made Me Do it Video and a surprise for Cube

16:40 Video and music quality on the web and Silverlight