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Psychology of Internet Memes & Sociology of Internet Populations

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I was laying in bed last night thinking about the Internet (wow...I am a geek), and all of these fads that come and go. Rick Rolling being one of the most recent. Before that we had, and still have today, odd videos being submitted to youtube, which are then re-done over and over by countless other people.

 

"I like turtles" being another. The list goes on and on. But why do we do this? Why do we feel so compelled to follow somebody else so easily?

 

Curious about your guys' thoughts on the psychology behind this and why the internet population is so easily manipulated to do strange things.

 

 

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